Close Menu
Mimpi4d.com
    Facebook X (Twitter) Instagram
    Mimpi4d.com
    • Home
    • News
    • Business
    • Technology
    • Education
    • Digital Marketing
    • Lifestyle
    • Social Media
    • Travel
    Mimpi4d.com
    Home»News»How to Maximize Your Linear TV Ad Spend in 2018
    News

    How to Maximize Your Linear TV Ad Spend in 2018

    WayneBy WayneSeptember 9, 2022Updated:May 26, 2023No Comments2 Mins Read

    Although streaming has been gaining steam in recent years, linear TV continues to be the most popular medium for marketers. This type of television allows marketers to reach a specialized audience and measure the results of their campaigns. In fact, in 2018, more than 80% of marketing decision makers in the US plan to dedicate a similar or smaller amount of budget to linear TV advertising.

    As consumers fragment their attention across different channels, it is becoming more difficult for brands to reach their target audiences with traditional media. However, OTT/CTV viewership is on the rise. Brands can extend their reach by targeting traditional TV viewers and OTT streamers with a single advertising campaign.

    As a result of the changing landscape, TV networks are reducing the amount of money they spend on linear inventory. The result is that a $10 million linear ad deal may only yield $7 million. In this case, the network would still be considered a winner. Other agency executives agree, saying that linear TV ad budgets no longer carry the same weight as they used to. As a result, television networks are prized for ad deals that allow them to shift money between platforms. dress market Get Regular Business and Market News. travelsguide Heal Life With Travel in 2023. infoptimum Wrold Latest Information Business News. medialex ! Media nwes and world news website 2023. newstimez ! Latest News Media 2023.

    Despite these trends, the linear TV ad market has been resilient. According to eMarketer, spending on linear TV ads in the US has remained flat or increased from the previous year. Since 2014, spending on linear TV has varied between $69 billion and $71 billion.

    Wayne
    • Website

    Recent Posts

    The Unique Benefits of Stainless Steel Welding Wire in Medical Equipment Fabrication

    July 10, 2025

    From Drain Cleaning to Emergency Repairs: DrainWorks Plumbing Has You Covered

    July 9, 2025

    Experience Quality Craftsmanship in Every Bangkok Assets Renovated Home

    June 16, 2025

    Tips When Hiring a Professional Water Damage Restoration Service

    June 14, 2025
    Categories
    • App
    • Automotive
    • Beauty Tips
    • Business
    • Celebrity
    • Dating Online
    • Digital Marketing
    • Education
    • Entertainment
    • Exercise
    • Fashion
    • Featured
    • Fitness
    • Food
    • Games
    • Health
    • Home Improvement
    • Law
    • Lifestyle
    • News
    • Pet
    • Photography
    • Real Estate
    • Social Media
    • Sports
    • Technology
    • Travel
    • Website
    • Windows
    • Privacy Policy
    • Contact Us
    Mimpi4d.com © 2025, All Rights Reserved

    Type above and press Enter to search. Press Esc to cancel.