A real estate firm is more complex than it looks. The business is beyond flashy houses, reasonable commissions, and an exceptional community. This business has many moving pieces, and realtors often need help navigating the industry.
If fellows own a real estate company, handling every little aspect and client alone must become tiring. Not only does this lower their productivity, but it also decreases their chances of scaling up the business.
While fellows are busy dealing with clients, their competitors must answer hundreds of leads daily since they have a bigger team than those fellows.
So, if folks plan to expand, they must think about building a successful real estate team
Finding the best agents is more challenging than it sounds, and you must determine what you need before hiring agents and other staff types.
Here are different types of people that you must recruit in your company.
1. Agents
A real estate firm is built with the help and support of real estate agents that will answer to leads and be responsible for dealing with clients, showing homes, and managing the deals from start to finish.
In exchange for it, why will they take commission and bonuses from the firm?
As an employer, your job would be to provide them with a steady stream of qualified leads to help them to do their job. If you are not bringing in leads, the agents will not stay at your firm for a long time.
The best way to hire agents is through networking, as you will be able to find the ones that are already effective in the industry and have made a name for themselves.
To hire new agents, consider going to the association board and requesting a sheet of the new licensees. You can hire and mentor them and mold these new agents as per your workings and processes.
2. Administrative assistant
A real estate firm is made with agents, and you also need strong support staff that helps every employee fulfill their duties. The administrative assistant will take care of all the backend work, such as taking care of the reservations, helping with paperwork, and legal procedures, scheduling appointments, and actively participating in the overall sales journey.
In addition, some administrative assistants may also have to help the staff dealing with notable clients and act as customer service reps in rare cases.
3. Marketing Manager
Building a successful real estate team will only be effective once you have leads for your agents.
These people are responsible for crafting exemplary marketing strategies that will lead to an influx of high-quality leads and better promotions.
You must hire a marketing manager who can help you with digital marketing and take care of traditional marketing to capture high-quality leads.
The marketing manager will be responsible for various campaigns, such as sending postcards to prospects, brochures, and other marketing materials by crafting personalized campaigns.
4. Showing Assistant
Showings are an integral part of any real estate company, and it is the one type of meeting that can help you close a sale. An adequate showing can help you convert clients effectively.
They will manage the clients on the day of the showing, prepare the property for them, and even coordinate with staging managers or other vendors.
These are some of the most critical job roles you must recruit for. Such people will help you scale your organization to the next level.
